Bachelor of Business Administration

Bachelor of Business Administration (BBA) at DIU RAK Campus

Program Overview: The Bachelor of Business Administration (BBA) program at DIU RAK Campus is designed to develop future business leaders equipped with the knowledge and skills to thrive in a global business environment. The program offers a comprehensive curriculum covering various aspects of business management, preparing students for a wide range of career opportunities.

Key Features:

• Specialized Skills Development: Our courses are carefully designed to prepare students to thrive in a dynamic and evolving business & management field with specializations in Finance, Marketing, HRM, Accounting, Digital Marketing, Supply Chain Management, Entrepreneurship, and many more. 
• Hands-On Learning: At DIU RAK Campus, we emphasize practical, hands-on learning experiences, ensuring that our students are equipped with the skills needed to excel in the business and management industry.
• Global Exposure: Leveraging the extensive international partnerships of DIU's home campus, students at DIU RAK Campus can access global internship and project opportunities, gaining valuable international experience.
• Industry Integration: DIU RAK Campus is committed to create ties with the business and management sectors for internships and job placements of the students.
• Research Opportunities: Participate in innovative research projects that contribute to the latest advancements in business management.

Career Prospects: Graduates can pursue careers as:

• Business Managers
• Marketing Executives
• Financial Analysts
• Human Resource Managers
• Entrepreneurs
• University Teacher 
• Researcher 
• And many more 

Admission Requirements:

General Student

Students having a minimum 2.5 GPA both in Secondary School Certificate (SSC) and Higher Secondary Certificate (HSC) 12 class passed or any equivalent background with a minimum "C" grade in English from any group may apply for admission.

English Medium Student

Students completing five O-level subjects and at least two A-level subjects may apply. Out of these 7 subjects, applicants must have minimum 4 "B" grade 3 "C" grade.

Why Choose DIU RAK Campus? 

• Entrepreneurial Ecosystem: DIU RAK Campus is strongly committed to help its students to thrive in an environment that fosters innovation, providing resources and mentorship for aspiring entrepreneurs.
• Entrepreneurial Support: DIU RAK Campus will emphasize on proving its students with necessary resources and networking for starting their own business in the hospitality and tourism industry through different initiatives taken in the DIU home campus, i.e. Entrepreneurship Development Funds (click here for details), Venture Capital (click here for details) & Daffodil Business Incubator (click here for details), which will be accessible to the students at DIU RAK Campus. 

• Student-Centric Approach: Embrace a student-focused approach of DIU RAK Campus where the individual growth and success of each student are prioritized.

• Strategic Location: DIU RAK is situated in Ras Al-Khaimah, one of the fastest growing cities in the Middle East, strategically positioned within a short drive from Dubai (45 mins, approx.), Sharjah (35 mins, approx.), and Abu Dhabi (2 hours, approx.).

• Supportive Teaching-Learning Environment: Benefit from our extensive student support services at DIU RAK Campus, including counseling, career guidance, and scholarships.

• Innovative Curriculum: Stay ahead with a curriculum that blends creativity and technology.

• Global Recognition: Leveraging our partnerships of DIU Home Campus with 580+ international institutions (click here to see the details), DIU RAK students will access the global exposure through credit transfers, exchange programs, and enhanced academic resources.

• Global Hub: The UAE is a global business and education hub, providing immense opportunities for international exposure, career growth, and networking in one of the most dynamic regions of the world.

• Cultural Diversity: Immerse yourself in a culturally diverse community where students from various backgrounds can learn, grow, and thrive together, fostering global citizenship and cross-cultural understanding.

Course Structure:

• Core Courses: Covering essential business disciplines.
• Electives: Specialized courses in finance, marketing, management, and entrepreneurship.
• Internship/Project: Real-world experience through internships and capstone projects.

CORE COURSES

Core Courses: 20 (20 x 3 credit =60 Credits)

GED COURSES

GED Courses: 11 (34 Credits)

OPEN ELECTIVE COURSES

Open Elective Courses: Any 3 (3 X 3 Credit = 9 Credits)

MAJOR COURSES

BBA IN FINANCE MAJOR COURSES

To do concentration in Finance, a student has to take all 6 major compulsory courses (6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

BBA IN MARKETING MAJOR COURSES

To do concentration in Marketing, a student has to take all 6 major compulsory courses (6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

BBA IN ACCOUNTING MAJOR COURSES

To do concentration in Accounting, a student has to take  all 6 major compulsory courses

(6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

BBA IN HUMAN RESOURCE MANAGEMENT MAJOR COURSES

To do concentration in Human Resource Management, a student has to take all 6 major compulsory courses (6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

BBA IN MANAGEMENT INFORMATION SYSTEMS MAJOR COURSES

To do concentration in Management Information Systems, a student has to take all 6 major compulsory courses (6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

BBA IN BANKING AND INSURANCE MAJOR COURSES

To do concentration in Banking and Insurance, a student has to take all 6 major compulsory courses (6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

BBA IN SUPPLY CHAIN MANAGEMENT MAJOR COURSES

To do concentration in Supply Chain Management, a student has to take all 6 major compulsory courses (6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

BBA IN ENTREPRENEURSHIP MAJOR COURSES

To do concentration in Entrepreneurship, a student has to take all 6 major compulsory courses

(6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

MAJOR COURSES: 6

MAJOR COURSES FOR DIGITAL MARKETING

To do a single major in Digital Marketing, a student has to take all 6 major compulsory courses

(6×3=18 credits) and any 2 major elective courses (2×3=6 credits).

MAJOR ELECTIVE COURSE: 2